She will continue to report directly to Ford Asean president Matt Bradley.
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As managing director, Yukontorn officially assumes overall responsibility for day-to-day operations of the Ford Thailand business, including marketing, sales and service, dealer relations, finance, human resources, government affairs, and general administration.
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Yukontorn joined Ford Thailand in September as vice president, marketing, sales and service.
She was formerly the CEO of HICOM-Chevrolet Sdn Bhd in 2008. HICOM-Chevrolet was the former distributor of Chevrolet cars before the franchise was taken over by Naza Quest Sdn Bhd in 2010.
Ford Thailand reported its best-ever January performance with sales that rose 74 percent year-over-year.
This followed a record full-year for Ford in Thailand in 2012, with overall sales that jumped 88 percent to 54,865 units.
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Ford also reaffirmed its plans to expand its nationwide dealer network to 140 locations by the end of 2013.
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Source: http://star-motoring.com/News/2013/Ford-Thailand-gets-new-MD.aspx?feed=StarMotoringNewsFeed
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