With 1.2M Members, Sincerely Goes Up Against Facebook With Gifting

Not fazed by Facebook's high-profile launch of Gifts, Sincerely is barreling into mobile gifting too. Best known for the postcard app Postagram, the startup has amassed a network of 1.2 million members who have sent cards to about 800,000 different addresses. That gives the startup a good base to start from with sending more lucrative physical goods like gifts. "Gifting is a massive market," said the company's CEO Matt Brezina. "No company is going to own it all. Facebook's brand doesn't say, 'Trust me with a credit card. Trust me with your mailing address.' And it definitely doesn't say, 'We have excellent customer support.' Our brand says all of those things. This is all we do."

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