Thursday, January 31, 2013

London marathon runner Claire Squires died of heart attack after taking sports supplement Jack3D

  • Claire Squires collapsed less than a mile from the marathon's finish line
  • The experienced runner had bought Jack3D online months before
  • Boyfriend Simon Van Herrewege said she planned to take some on the day
  • Product has since been banned in UK after being linked to several deaths

By Steve Nolan

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An energy supplement which has a similar effect on the body as amphetamines caused the heart attack death of a charity runner who collapsed less than a mile before the finish line of last year's London Marathon, a coroner said today.

Claire Squires, 30, whose death led to almost ?1 million of donations being made to the Samaritans, put a scoopful of Jack3D in her water bottle to give her an energy boost if she 'hit a wall', an inquest heard today.

But hairdresser Miss Squires collapsed on Birdcage Walk, close to Buckingham Palace, on April 22 last year.

Paramedics battled to save her, but she died later in hospital.

Recording a narrative verdict, Coroner Dr Philip Barlow laid the blame for her death on the supplement, which contains DMAA - an amphetamine-type stimulant linked to high blood pressure strokes and death.

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Tragic: Marathon runner Claire Squires, pictured, collapsed and died less than a mile before the finish line of the London Marathon last year after taking a now banned energy supplement

Charitable: Claire Squires, pictured (right) raising funds for the Wings Appeal, had taken Jack3D which has now been banned in the UK

Charitable: Claire Squires, pictured (right) raising funds for the Wings Appeal, had taken Jack3D which has now been banned in the UK

Following today's inquest her family called for tighter regulations surrounding DMAA which was banned in Britain by the Medicines and Healthcare products Regulatory Agency last August.

Although it is not illegal to possess or even take DMAA, any supplement containing DMAA, including Jack3D, is not licensed in the UK after a ruling by the MHRA (Medicines and Healthcare products Regulatory Agency).

That means it is now illegal for any retailer to sell any substance containing DMAA in Britain. But it can still be bought and shipped from abroad.

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The MHRA said there were concerns about the side-effects of the product, including dizziness, headaches, nausea and there have been cases worldwide where it has been linked with heart attacks and breathing difficulties.

A spokesman for the MHRA said it had tried to take it off the UK market prior to last August but it was delayed by an appeal from one of the retailers of the product.

Her boyfriend Simon Van Herrewege had told the inquest that Miss Squires, who had run the marathon two years previously, had bought a tub of Jack3D on the internet two or three months before running the marathon and is said to have taken some on the day.

He told the inquest: 'She never really got on with it. I don't think she particularly liked it, but she said for the marathon she wanted to beat her previous time.

'She said she was going to take one scoop of it in her water bottle and if she hit a wall she would take it to give her a boost.'

Battle: Paramedics attempted to revive Miss Squires, pictured (right) fundraising with a friend, who collapsed at Birdcage Walk but they were unable to save her

Battle: Paramedics attempted to revive Miss Squires, pictured (right) fundraising with a friend, who collapsed at Birdcage Walk but they were unable to save her

Claire had taken part in several long distance races including the London Marathon, Belfast Marathon and Great North Run before and taken part in gruelling challenges like climbing Kilimanjaro.

Mr Van Herrewege said: 'She was very active. She would regularly run a number of miles at weekends and exercised at least five days a week. She knew what she was doing.'

The 31-year-old told how he waited with Claire's friends and family near the finishing line but she never crossed it.

Off-duty paramedic Donna Tucker was there supporting a colleague when she saw Claire collapse.

She said: 'I saw a female with dark hair in a ponytail and a blue T-shirt on with the name Claire go past me.

'She appeared tired and was slowing down. I called Claire's name to encourage her.

'She made eye contact as she started to run again. But then she slowed down suddenly and started to struggle towards the barrier reaching out with both hands in an attempt to steady herself.

She added: 'At this point Claire appeared to have a very mild seizure which lasted about five seconds.'

Seasoned runner: Claire Squires (right) with her friend Nicky Wells (left) while on holiday. An inquest into Claire's death has heard that she had taken Jack3D an energy supplement which has since been banned in the UK

Seasoned runner: Claire Squires (right) with her friend Nicky Wells (left) while on holiday. An inquest into Claire's death has heard that she had taken Jack3D an energy supplement which has since been banned in the UK

St John Ambulance volunteers rushed to Miss Squires's aid but Miss Tucker leapt over the barrier to help when she saw her lips and cheeks turn blue.

She said: 'She wasn't breathing and had no pulse. I started chest compressions.

'She was initially breathing very slow, gasping breaths which is common in cardiac arrest which then stops.

'St John's brought a defibrillator and ventilator bag and I continued until the London Ambulance Service got there.'


?'It would give someone a racing heart, increasing heart rate and make the heart work much harder than it naturally would.'

Dr Nicola Drake on the effects of Jack3D

Claire was taken to St Thomas' hospital but doctors were unable to save her.

She had been running the marathon in memory of her brother Grant, who died aged 25 from a drugs overdose in 2001.

Miss Squires, from North Kilworth in Leicestershire, was buried next to her brother and her funeral was attended by hundreds.

Reports of her death prompted thousands of people to log on to her Justgiving page to raise almost ?950,000 in her memory for the Samaritans.

She had posted on her page that she was initially taking part in the run for fun but that it was an opportunity to raise funds and 'change lives.'

Support: Donations flooded into Claire's Justgiving page after her death

Support: Donations flooded into Claire's Justgiving page after her death

Miss Squires was one of more than 37,000 people taking part in the London Marathon. Her death is the tenth since the event began in 1981.

The last competitor to die was a 22-year-old fitness instructor in 2007.

UK medicine watchdog MHRA (Medicines and Healthcare products Regulatory Agency) banned the Jack3D drink last August for public safety it was linked with several deaths in America.

Dr Nicola Drake, an A&E consultant at St Thomas', said it contained a stimulant called DMAA which acts 'like amphetamines.'

Claire Squires had run several long distance races in the past

Claire Squires had run several long distance races in the past

She said: 'It would give someone a racing heart, increasing heart rate and make the heart work much harder than it naturally would.

'I didn't know much about it at the time, but from research we did on the day Claire died I know it has been associated with deaths in America of soldiers doing extreme exercise.'

DMAA has also been linked with high blood pressure, headaches, vomiting and strokes.

Dr Drake said she could not say if this contributed to Claire's death, but added: 'It is not something I would expect to happen to someone who was running a marathon who is fit and healthy but I can't answer that.

'All I can say is it is very unusual.'

But cardiologist Professor William McKenna said that the supplement may have been an important factor in her death.

He told the inquest that a postmortem didn't find any significant abnormalities with Miss Squires's heart but found 'toxic plasma levels of an amphetamine-like substance which could have contributed to the development of a fatal arrhythmia.'

The inquest heard Claire went to visit acupuncturist Stephanie Curnoe in October 2011 who discovered she had an irregular heartbeat during treatment which later returned to normal.

Miss Curnoe said she told her to visit her GP as it could warrant further investigation but it is not believed she ever did.

However Professor McKenna said he believed her irregular pulse was 'probably a red herring' and added: 'The substance in the blood was probably an important factor in the outcome.'

Dr John Van Der Walt, who carried out the post-mortem on the runner, told the inquest the runner had died from heart failure brought on by extreme physical exertion.

The medic said the DMAA contained in the Jack3d taken by Claire - who was unaware of its dangers - had contributed to her deadly fatigue.

He told the inquest: 'There had already been several deaths in the American army and it had been banned by the American army.

High spirits: Claire Squires, pictured (left) the day before she ran the London Marathon last year, and smiling for a family photo, right

'I understand it is banned in several countries.

'On Amazon, Jack3d is still being sold. But DMAA has been removed from the product.

'DMAA causes vascular restriction and increases heart rate.

'On the balance of probability DMAA was a contributory factor on the cause of death.'

Another witness told that Claire lost an unusual amount of blood while being treated at the hospital.

Professor Sanjay Sharma, from St George's Hospital in London and medical director for the London Marathon, said: 'It (DMAA) may have contributed to the amount of blood seen. It was an unusual amount for a cardiac arrest in such a young person.'

He added that the he had no idea how many marathon participants are taking supplements such as Jack3d.?

Final preparations: Claire pictured in her running gear the night before the London Marathon

Final preparations: Claire pictured in her running gear the night before the London Marathon

Professor Andrew Kicman, a biochemist at King's College London, added that many sports people taking Jack3d were unaware of what they were taking.

Recording a narrative verdict at Southwark Coroners Court, Dr Philip Barlow said: 'She had taken a supplement containing DMAA which on the balance of probabilities and combined with extreme physical excursion caused acute cardiac failure which resulted in her death.'

Dr Barlow said he hoped others would learn from Claire's death and avoid taking
dangerous supplements.

He added: 'Claire Squires was an otherwise fit and healthy 30-year-old.

'We have heard that she trained hard and very seriously for that event.

'She had run marathons before and by any standards she was extremely fit.'

Dismissing evidence that an acupuncturist had warned Miss Squires that she had an irregular heartbeat, the coroner said it would have been likely that any problem would have become apparent on other occasions.

He said: 'Claire had run marathons before and exercised to a very high degree of excursion before.?

'DMAA is a supplement. It is clear that Claire had bought that and had put it in her water bottle to
take if she needed during the marathon.

'It was not a normal supplement for her, but she had taken it on this occasion.

'It was under the brand name Jack3d. Although we have heard DMAA may now have
been removed from Jack3d.

'It is very important to make the point that we have heard a lot of evidence today which has described DMAA as an amphetamine-like substance, I do not want anyone leaving this court today with the impression that Claire had taken amphetamines.

'There is no evidence that she had done so.

Huge event: Claire was one of 37,000 people who lined up at the start line of the annual race

Huge event: Claire was one of 37,000 people who lined up at the start line of the annual race

['DMAA is a blood constrictor, it narrows vessels and increases blood pressure. It has been linked with deaths in American army and banned in at least one other country.

'There is a risk of harm of taking that substance during extreme exercise. But there is not evidence that Claire was aware of that risk.

'On the balance of probability I accept the evidence that DMAA contributed to Claire's death.'

Following the verdict, Miss Squires's family said that she was very anti-drugs.

In a statement read outside Southwark Coroners Court her boyfriend Mr Van Herrewege, 31, said: 'This has been an extremely difficult year for us.

'Claire's death has left a gaping hole in our lives but we will remember her every day with a smile.

'She died running for charity. She was passionately against drugs and never used them and never thought they would end her life.

'She innocently took this supplement which was widely available at the time. It is now clear there should have been far better regulations in place so no tragedies like this can happen again.

'No other family should have to go what we've been through.

'Claire was a beautiful person who would do anything to help other and was liked by all who knew her.'

The family thanked the public for their support following Miss Squires's death.

'I hope it will help Claire's memory live on,' her boyfriend added.

The London Marathon organisers said today that they will include information about substances such as Jack3d for runners for future events.

Video: London Marathon runner's death blamed on supplement

BANNED IN THE UK SINCE AUGUST 2012 - THE ENERGY SUPPLEMENT WITH THE SAME EFFECT AS AMPHETAMINE

Banned: Jack3d contains a stimulant called DMAA

Banned: Jack3d contains a stimulant called DMAA

Jack3D contained a stimulant known as DMAA (dimethylamylamine) that has been linked to high blood pressure, headaches, vomiting, stroke and even death.

The UK?s medicines watchdog MHRA (Medicines and Healthcare products Regulatory Agency) ruled last August that it is unlicensed and that all other DMAA containing products needed to be removed from the market to protect public safety.

Although DMAA is not illegal to take or possess in the UK it is no longer licensed so cannot be sold.

The decision followed similar warnings around the world, including in the US and Australia where a man died after buying DMAA online.

Jack3d is said to boost energy, concentration and metabolism. But DMAA, most commonly used as a workout aid or dietary supplement, can have a physiological effect on the body by narrowing the arteries and raising the heart rate, said the MHRA.

This has been linked to suspected adverse drug reactions worldwide, ranging from shortness of breath to heart attacks.

An MHRA spokesperson said at the time: 'Jack3d is mainly bought over the internet although it is also available in sports stores specialising in work out products.

'If we find a shop selling it we will send them a written reminder asking them to remove it from their shelves. If they ignore this then our enforcement officers will move in and begin legal action.

'It is the most popular sports supplement in the UK because it is a stimulant that allows you to work out for longer.

'But it is for people who are really into their fitness. Your average person who goes to the gym once or twice a week is unlikely to have ever used it.'

A spokesman for the MHRA told MailOnline today it had tried to take it off the UK market prior to last August but it was delayed by an appeal from one of the retailers of the product.

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Source: http://www.dailymail.co.uk/news/article-2270663/London-marathon-runner-Claire-Squires-died-heart-attack-taking-sports-supplement-Jack3D.html?ITO=1490&ns_mchannel=rss&ns_campaign=1490

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Wednesday, January 30, 2013

As education hearings get underway, City-UFT eval talks resume ...

State Education Commissioner John King was the first official to testify on the 2013-2014 budget this morning.

Albany ? A day after Mayor Bloomberg declared the chances of a teacher evaluation deal with the city?s teachers union ?impossible,? both sides confirmed this morning that they are returning to the table.

United Federation of Teachers President Michael Mulgrew first announced that talks were set to resume at the union?s legislative breakfast this morning, the Daily News reported.

The announcement comes hours before Mulgrew is set to testify before the state Assembly and Senate education committees about the 2013-2014 budget. He is among dozens of education officials and advocates who will make their case to the legislature about what they like and what they don?t like about Gov. Andrew Cuomo?s proposal.

Speaking now is John King, who asked for an extra $100 million in state aid, more money for early childhood education and $2.5 million for testing security and technology programs.

The renewed talks comes as Bloomberg faces mounting pressure from Albany to return to the table. New York City was one of six districts ? out of 691 ? that did not meet the Jan. 17 deadline, losing out on $240 million in state aid. It faces additional funding penalties if it does not show an effort to implement evaluations in the next two weeks.

Ratcheting up the pressure yesterday, Gov. Andrew Cuomo disputed Bloomberg?s testimony, which?panned many of the state?s other district plans because many of them expired after one or more years. Cuomo told the Albany Times Union?s editorial board that Bloomberg?s critique was ?factually incorrect? because the districts would still need to have teacher evaluation systems in order to qualify for state aid.

A source said Mulgrew first reached out yesterday afternoon, but it wasn?t to officials at the Department of Education, who he had been negotiating with directly when a deal fell apart two weeks ago.?Instead, the source said, Mulgrew called City Hall, which he said has been pulling the strings in the negotiations.

?It was when they called the mayor that it blew up,? Mulgrew said yesterday, referring to the deal?s eleventh-hour collapse. ?City Hall had told us that the DOE was fully authorized to make this deal so we negotiated with them. But it was the mayor.?

Bloomberg?s office didn?t return his call, but Chancellor Dennis Walcott did, the source said.

A city spokeswoman said Walcott has been reaching to the union since last week.

Both sides are now working out dates in which to hammer out the final details of a deal, which include when the deal would expire. They will likely seek to meet before Feb. 15,?a deadline that the State Education Department has set for the city to show it is prepared to implement a teacher evaluation system. If the city misses that deadline, it will lose control of federal aid meant for low-income students.

Principals Union President Ernie Logan, in Albany to testify, said that he has not resumed talks with the city. The city is closer to a deal with the principals union than it is with the teachers.

?They haven?t called me yet,? Logan said.

Source: http://gothamschools.org/2013/01/29/as-education-hearings-get-underway-city-uft-eval-talks-resume/

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Capitol Confidential ? Names for gaming commission surface

Posted on by James M. Odato in Casinos

State Racing and Wagering Board lawyer Rob Williams will be asked to don another hat and run the new gaming commission for awhile, a Cuomo administration source said on Tuesday.

Williams, who is already acting director of the Division of the Lottery and who has been serving in the executive chamber, will be acting director of the new body to oversee all legal gambling, racing and lottery operations statewide.

The source also confirmed a report on Tuesday in Bloodhorse that Gov. Andrew Cuomo has chosen two gaming commission board members: John Poklemba, a former administrator in Gov. Mario Cuomo?s administration, and Todd Snyder, a financial industry professional who has helped Gov. Andrew Cuomo in finding ways to cut cost of state employee benefits.

The New York Gaming Commission is supposed to have seven commissioners paid $300 per meeting. So the appointees, two from the Legislature and five from the governor, will go to people not looking for full-time work or full-time paychecks. Poklemba formerly served as the state?s director of criminal justice. He also went on to be a lobbyist for police.

Snyder was used by Andrew Cuomo?s administration to help find ways to trim health care costs, particularly for retirees, given his experience in developing deals with United Airlines and General Motors. He is with Rothschild Inc.

Source: http://blog.timesunion.com/capitol/archives/177205/names-for-gaming-commission-surface/

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WKHS coach to coach in North/South All-Star Basketball Game

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Source: http://lexington.wistv.com/news/news/55189-wkhs-coach-coach-northsouth-all-star-basketball-game

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Tuesday, January 29, 2013

Barnes & Noble plans to reduce outlets over the decade - WSJ

(Reuters) - Barnes & Noble Inc expects to shut down as many as a third of its retail stores over the next decade, Mitchell Klipper, chief executive of the company's retail group, told the Wall Street Journal in an interview.

"In 10 years we'll have 450 to 500 stores," Klipper told the Journal. The company had 689 retail stores as of January 23, along with a separate chain of 674 college stores.

Even with 450 to 500 stores, "it's a good business model," Klipper told the WSJ. (http://link.reuters.com/gun55t)

"You have to adjust your overhead, and get smart with smart systems. Is it what it used to be when you were opening 80 stores a year and dropping stores everywhere? Probably not. It's different. But every business evolves," Klipper said.

Barnes & Noble, which had enjoyed a sales bump after one-time rival Borders Group liquidated in 2011, reported a 10.9 percent decrease in sales at its bookstores and on its website over the holiday period.

(Reporting by Sakthi Prasad in Bangalore; Editing by Matt Driskill)

Source: http://news.yahoo.com/barnes-noble-plans-reduce-outlets-over-decade-wsj-053033256--finance.html

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How to Tell a Better Brand Story - BAM! Small Biz Consulting

Brand-Story-IMG-web

I?ve been working with many new clients and prospects in the past few months, and one of the common things that keeps coming up is the lack of a strong brand story. Many small business owners have not taken the time to craft a compelling story, a unique hook, or a remarkable ?it? factor to set them apart and make them stand above the competition. Prospects will ask for a website ? which is merely a tool ? without fully considering the story or content that will make this tool attract, impact and engage their customer. A truly successful website needs to include a combination of concepts, words, ideas, and an interesting story behind the product, service or company.

Finding Your Hook

The key to finding your hook is focused reflection. Take a hard look at your business and determine what makes your product or service worthy of discussion. The easiest way to determine this is to monitor the feedback from your audience. What things come up repeatedly? Why do people say they enjoy patronizing your business? What are they saying about your business in emails, blog comments or social media channels?

Here are some examples that have come up recently in my consulting, which may inspire you to find the hook in your own business:

Community ? There?s a local retailer who has a unique problem: They already have all the customers they need! In fact, most of the year, they are operating over their capacity. So the question is, what marketing solutions will serve them if they?re not trying to attract more customers? In their case, they would like to alter their overall brand perception. After digging deeper, I learned that this organization spends 10x more on community donations and sponsorships than they do on advertising. They also work with local farmers and promote all things organic, fair trade and sustainable. However, nobody knows about these things because they do it all pretty quietly. Sure, there?s a certain nobility to anonymous do-gooders, but hey, if you don?t blow your own horn, there?s no music! The solution here is to tell the Community Story with integrity and disseminate it through various channels, which will shift the perception in the minds of their audience.

Fantasy ? A prospect contacted me recently for a website project. Her company reclaims and refurbishes home decor items producing pieces that have a well-traveled, vintage look. So far, her online marketing efforts have consisted of uploading photos to Facebook with no description, no titles and no names. While these pieces are indeed beautiful, they don?t quite speak for themselves. With a product like this, a little fantasy would go a long way. Personify the pieces, give them a past, share their history, share their story. Of course, the best example of this is the J. Petermann catalog, which takes brand storytelling to penultimate levels. Make your customers fall in love with the rich, fantastical history of these products, so they want to bring them into their own homes to continue the journey.

Personality ? I?m working with a designer who creates user interfaces for mobile and web apps. He?s building an online portfolio of his work and, while his design skills are fantastic, his writing style is very cut and dry. He?s hired me to help him inject some personality into his brand. Sometimes it?s important to create a voice that actually sounds like the owner, leader of figurehead of the business, and sometimes it?s okay to create a unique ?character? or personality that stands on its own. We?ve chosen to do the latter and create an irreverent, distinctive brand voice so his prospects, clients and web visitors will enjoy spending time on his site and want to work with him.

Human Interest ? When it comes to storytelling, nothing can pique the attention of your audience like a good human interest story. One of my clients runs a retail store that sells hand-made products from over 100 artists and artisans. She is sitting on a treasure trove of stories! These can not only be woven into the marketing message but can also be crafted as content to disseminate throughout the year using various marketing tools. The idea of small batch, hand-made boutique items is very popular with a large segment of our population and offers a great counter-story to the mass market, low-quality discount items that the big box retailers are shilling.

History ? Some businesses weave a rich tapestry of history into their marketing. In these uncertain times, it?s both impressive and reassuring to know that some companies have weathered the many ups and downs of the economy. If your company has experienced such longevity, incorporating it into your brand story is a great way to engender trust within the minds of your audience.

Unique Idea ? This is pretty rare, but sometimes a company will bring a product or service to market that is so innovative, different or unique, that IT becomes the story! Here?s one example of such a story: Co-founder of Twitter, Jack Dorsey, steps away from his day job to launch credit card processing platform that turns your iPhone, Android, or iPad into a point-of-sale merchant account. The company is called Square, and while the story is intriguing, it?s the product that blows me away. It?s portable, easy, convenient and I?ve been raving about it to everyone I know who might benefit from being able to accept credit cards. You know you?ve got a great story when your audience shares it of their own accord.

Get Your Story Straight

Once you?ve got a grasp of what makes your business special, it?s time to zero in on your Big Idea. When determining the unique brand story you want to tell, you need to make sure everyone in the organization is on the same page. There may be differing opinions as to what your company?s main talking points should be. It?s essential to work together so everyone feels connected to the message. If you don?t get your story straight, it will not be told properly or consistently resulting in a muddled brand that?s ineffective in connecting with your audience.

Now?s a good time to add that your story needs to be authentic. Nothing kills brand perception quicker than building your story on a lie. When that lie is discovered ? and it will be ? your company will crumble like a deck of cards. This happened to health-food brand Kashi last year when it was discovered that the cereals they marketed as organic contained high levels of GMO ingredients.?This caused a scandal that eroded consumer trust, which resulted in a decline in brand value. So make sure your brand story is not merely a fairy tale.

Spread the Word

Now that you?ve agreed on the unique story your company has to share, it?s time to determine the tools you will use to spread it. Ideally, you will implement the channels you are already utilizing, however, it may be necessary to adopt some new communication channels if they will improve your ability to spread the word.

Company Blog ? Obviously, your own online properties are the best place to start telling a better brand story. If you keep a company blog, try to determine how your story can be parlayed into multiple articles revolving around the essential talking points of your topic. For my client mentioned above in the Human Interest section, it would be both easy and powerful to create blog posts around the people and products that are featured in the boutique. For the application designer, creating blog posts featuring case studies about the individual design projects would offer an opportunity to further flesh out the personality of the brand voice.

Website ? If you don?t maintain a blog, tell your story on your company website. Make sure your brand story is told through more than just words. Think about how your story can be communicated though images, colors, video and overall feel of the site. Give your story prominent real estate, whether that?s on the home page, or the About Our Company widget or page.

Social Media ? Many brands have enjoyed incredible success recently by telling visual stories via hot photo-based social sites Tumblr, Pinterest and Instagram. When it comes to video, you can?t beat YouTube as a robust hosting and sharing platform. Of course, Facebook and Twitter can be utilized to great effect as well, and all of these platforms allow brands to apply the power of storytelling to attract, engage and connect with their audience.

Press Releases ? Put the power of the press to work for your business by submitting frequent press releases communicating newsworthy activities your company is involved in. This will be especially effective if your brand story revolves around the community benefit or human interest topics mentioned above. Even if the main focus of your release isn?t about your brand story, you can still summarize your story in the boilerplate section of the release.

Packaging ? I drink protein shakes on a daily basis and use frozen fruit from Willamette Farms. Right on the back of the package, they have a section called, ?Our Story,? which starts off like this: ?Here in Oregon?s Willamette Valley, glorious sunshine, billowing clouds and misty rain combine with deep, rich soil for growing the most incredible berries in the world.? It goes on from there to paint a glorious picture about the farmers working together to grow, pick and freeze the fruit with loving care. As a consumer, reading this story makes me feel connected to the origin of the product more than I would if I grabbed a bag of Dole frozen blueberries.

Word of Mouth ? As the Square example above proves, if your story is unique, remarkable and simple enough, your customers will spread it for you, resulting in the best kind of advertising: Word of mouth. Personally, I am a tough consumer who looks for excellence at every turn. When I discover it, I?m more than happy to share my discovery. More often than not, however, I?m underwhelmed by the efforts companies are making when it comes to enchanting their audience with a unique brand story.

Storytelling is a powerful technique that has been embedded in our culture for thousands of years. When done well, it has the ability to differentiate your company and its offering, earn the attention and interest of your target audience and build a loyalty between you and your customers. Taking the time to craft a compelling brand story and communicate it to your target audience through a variety of channels will help ensure that your small business lives happily ever after.

***
Mt. Shasta, California ? Heavyweight Marketing Champion, Nikolas Allen, runs BAM! Small Biz Consulting where he helps small business owners attract more loyal customers and grow their business through creative branding and marketing strategies.

If you?re ready to step in the ring with BAM!, contact Nikolas Allen for your FREE 30-Minute Needs Assessment. Phone: (530) 859-5454 ? Email: bamsbc@gmail.com

Ready To Go a Few More Rounds? Try These Posts:

Tags: brand story, branding strategies, branding tips, company story

Source: http://www.bamsmallbizconsulting.com/how-to-tell-a-better-brand-story/

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St. Anthony's site sells for $9.5 million | Inside Real Estate News

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A view from the 5th floor of St. Anthony's Hospital, overlooking Sloan's Lake.

A view from the 5th floor of St. Anthony?s Hospital, overlooking Sloan?s Lake.

Article Highlights:

  • St. Anthony?s campus sells for $9.5 million.
  • The 629,785-square-foot hospital will be razed.
  • Property taxes are likely to dwarf the $136,697 paid by CHI, when the land is redeveloped into housing and retail.

The company that bought the former St. Anthony?s Hospital paid $9.5 million to Catholic Health Initiatives Colorado, according to documents obtained by InsideRealEstateNews.com.

Earlier in the month, Denver-based EnviroFinance Group announced it had purchased the hospital campus next to Sloan?s Lake in northwest Denver, but neither CHI nor the company disclosed the purchase price.

However, the special warranty deed filed with the City of Denver puts the sales price at $9.5 million. EnivroFinance Group, or EFG, created an entity called EFT-South Sloan?s Lake I LLC to buy the land, which will be redeveloped into a large urban, residential and retail community.

Neither EFG nor CHI would discuss the purchase price.

The property, east of Sheridan Boulevard and south of West Colfax Avenue, has been described as being approximately 19 acres in size.

City documents show that CHI owned 11 separate parcels in the hospital area with a total of 800,875 square feet, or just under 18.4 acres. The purchase price equates to $11.86 per square foot.

?That is a great deal,? said developer Jonathan Alpert, who is developing the nearby 28-unit Framework at Sloan?s Lake residential community, a few blocks northeast of the former hospital campus.

?The value of it, of course, is all relative to the cost of the cleanup, which will add to their cost basis,? added Alpert, principal of Imagine Infill LLC. ?I think it is a phenomenal price. To buy any land in Denver around $12 a square foot is great. They get a discount for buying such a large piece of property, of course. They are buying by the pound. To have that kind of scale in such an unbelievable site is fantastic. It is a strong location. The neighborhood is changing and only getting better.?

For a comparison, the sales price for the 30-acre, former University of Health Sciences Center at East 9th Avenue and Colorado Boulevard is $31.8 million, or slightly more than $24 per square foot.

?So this is half the price of 9th and Colorado,? Alpert said.

Alpert said the sale of the St. Anthony campus already has provided a lift to the neighborhood, including more interest in his community.

?Everybody knew this was going to happen, but the actual sale of St. Anthony?s made it real,? Alpert said. ?Ever since the announcement, interest has really picked up in the area.?

The single biggest parcel, according to city records, is the main hospital site with 618,823 square feet of land. That parcel alone equates to 77.3 percent of the entire site.?The city?s ?actual,? or market value of that parcel at 4001 W. 16th Ave., is $15.8 million and the assessed value of the land is $4.6 million.

All the CHI land on the 11 parcels has a total actual value of $19.05 million, according to city records. The land and buildings on all 11 parcels have a total actual value of $131.4 million, with $124.6 million from the main hospital site.

One person said the $9.5 million price is so much less than what the city values the property at that he wonders if there is another transaction associated with the purchase that has not yet been recorded.

A look at EFG's proposed plan for the redevelopment of the St. Anthony campus.

A look at EFG?s proposed plan for the redevelopment of the St. Anthony campus.

The special warranty deed provides a legal description of the land that EFG bought, but not the addresses of the properties.

EFG will raze the 629,785-square-foot hospital building, which is filled with asbestos.

EFG anticipates it will take about 12 months to demolish many of the buildings on the property and prepare the site for redevelopment. Some buildings, such as a historic chapel and a large parking garage, will not be torn down.

Eventually, the campus is expected to include tinclude 900 to 1,200 new residential units and up to 300,000 square feet of commercial and retail space in a seven-block, urban-grid development.

CHI, as a nonprofit organization, did not pay taxes on the hospital itself, according to city records. It did pay a total of $136,697.82 in property taxes this year on nine of the 11 properties it owned, according to records.

Once the site is redeveloped, it is likely that property taxes generated by new construction will far exceed what CHI paid.

The median price of a home for sale in the Sloan?s Lake area currently is $500,000, according to COhomefinder.com. One home in the area that is listed at $500,000 and is under contract, has an actual value of $375,400 according to records and a tax bill of $2,512.80.

It is expected the private investment in the redevelopment will surpass $300 million.

EFG has the capability for ?vertical? buildings, that is, constructing buildings on the seven-block site.

However, EFG primarily is a land developer known for cleaning up extremely polluted properties known as ?brownfields.?

EFG likely will sell parcels to various developers.

EFG plans to raze and clear the site in the most sustainable way possible, which will including recycling and reusing much of the building material generated by the demolition. The land itself is not that contaminated, according to Doug Elenowitz, EFG?s manager for the project.

Interested in buying a home in the Sloan?s Lake area. Please visit COhomefinder.com.

To learn more about EFG, please visit EnviroFinance Group.

Have a story idea or real estate tip? Contact John Rebchook at JRCHOOK@gmail.com. InsideRealEstateNews.com is sponsored by Universal Lending, Land Title Guarantee and 8z Real Estate. To read more articles by John Rebchook, subscribe to the Colorado Real Estate Journal.

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Source: http://insiderealestatenews.com/2013/01/st-anthonys-campus-sells-for-9-5-million/

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Monday, January 28, 2013

Study Bolsters Quantum Vibration Scent Theory

How does the sense of smell work? Today two competing camps of scientists are at war over this very question. And the more controversial theory has just received important new experimental confirmation. At issue is whether our noses use delicate quantum mechanisms for sensing the vibrations of odor molecules (aka odorants). Does the nose, in other words, read off the chemical makeup of a mystery odorant?say, a waft of perfume or the aroma of wilted lettuce?by ?ringing? it like a bell? Chemistry and forensics labs do this all the time with spectrometers?machines that bounce infrared light off mystery materials to reveal the telltale vibrations that the light provokes. Olfaction might, according to the vibration theory of smell, do the same using tiny currents of electrons instead of infrared photons (see previous coverage of the vibration theory here). The predominant theory of smell today says: No way. The millions of different odorants in the world are a little more like puzzle pieces, it suggests. And our noses contain scores of different kinds of receptors that each prefer to bind with specific types of piecesSo a receptor that is set to bind to a molecule called limonene sends a signal to our brains when it finds that compound, and that's one of the cues behind the smell of citrus. Likewise that same receptor wouldn't bind to hydrogen sulfide?which smells of rotten eggs. So, the promoters of the standard theory say, the familiar chemical interactions between receptor and odorant are all that's needed to explain olfaction. No fancy quantum vibration theory is necessary. Yet here's a twist: odorant molecules typically contain many hydrogen atoms. And hydrogen comes in multiple forms, each very chemically similar to the others. But those different isotopes of hydrogen do strongly affect how a molecule vibrates. So deuterium, containing a hydrogen nucleus that has both a proton and a neutron (as opposed to plain-old-hydrogen that has just a proton), might help scientists discriminate between the proposed vibration and standard chemical binding theories of olfaction. According to new research published today in PLoS ONE, human noses can sniff out the presence of at least some kinds of deuterium. Specifically, experimenters found regular musk molecules smelled different from ones that contain deuterium. "Deuterated" musks, says researcher Luca Turin of the Alexander Fleming Biomedical Sciences Research Center in Greece, lose much of their musky odor and instead contain overtones of burnt candle wax. The finding represents a victory for the vibration theory, Turin says. And, he adds, it makes some sense, when you consider the purpose of our olfactory ability?whatever its mechanism is. The natural world contains thousands of types of molecules. Some are good for us, and some are bad. The nose helps to distinguish one from the other. "Olfaction is trying to be like an analytical chemist," Turin says. "It's trying to identify unknowns." Chemists identify unknowns using spectrometers. Olfactory receptors, according to the vibration theory, act like little wetware spectrometers. Adding to Turin's quiver is a 2011 finding in Proceedings of the National Academy of Sciences indicating that drosophila flies, too, can smell the difference between a molecule called acetophenone (which to humans smells sweet) and its deuterated cousin. That?s all well and good, says Eric Block, professor of chemistry at the University at Albany in New York State. But, he says, it hardly proves the vibration theory. For one, he points out that Turin once claimed humans, like drosophilia, could sniff out a deuterated version of the molecule acetophenone from the regular stuff. But in 2004 Nature Neuroscience published a contrary claim, that human noses can't smell the presence of deuterium in acetophenone (Scientific American is part of Nature Publishing Group). In Turin?s new paper, he says he's confirmed the 2004 finding, but Block remains unconvinced. Meanwhile, smell biologist Tim Jacob of Cardiff University in Wales, says that rotten egg smell is a good example of the vibration theory's appeal. Sulfur is a chemical hallmark of rotting organic material?something that is dangerous for us to eat. And molecules containing sulfur almost always smell horrible to us, he says?just as should be the case if evolution worked properly to favor our survival. But there's no single shape or simple chemical property that sulfur universally confers to every kind of odorant molecule. On the other hand, sulfur does add signature vibrations to a molecule that a molecular vibration?sensitive nose might detect. "I do all my research without needing to know which model most accurately describes what's going on," Jacob says. But, he says of the vibration theory, "from a biological point of view it has great interest." And that keeps fans of this fight watching and wondering: Which side will ultimately score the knockout punch? And who will need the smelling salts? Follow Scientific American on Twitter @SciAm and @SciamBlogs. Visit ScientificAmerican.com for the latest in science, health and technology news.
? 2013 ScientificAmerican.com. All rights reserved.

Source: http://news.yahoo.com/study-bolsters-quantum-vibration-scent-theory-080100750.html

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UK inflation expectations rise to 2.8 percent in January - Citi/YouGov

LONDON (Reuters) - Britons' expectations of the average rate of inflation for the year ahead edged up to 2.8 percent in January from 2.7 percent in December, a monthly survey by polling company YouGov showed on Monday.

The poll - which is conducted on behalf of Citi - showed that over the next five to 10 years, Britons expected inflation to average 3.4 percent, up from 3.3 percent in December.

Both figures are in line with the long-run average since the survey started in 2005 but above the BoE Monetary Policy Committee's (MPC) 2 percent target, Citi said.

"Whether by luck or judgement, the general public's inflation expectations have, on average, been closer than the MPC's forecasts to the inflation outturns, correctly anticipating the persistent inflation stickiness," Citi economist Michael Saunders said.

"At present, we suspect that the general public's view of further inflation stickiness will again prove correct," he added. "Moreover, the Chancellor may well change the inflation target to make it easier for the MPC to tolerate such a persistent regulatory-driven inflation overshoot."

The poll of 2,413 people was conducted between January 21 and January 23. Consumer price inflation was 2.7 percent in December.

(Reporting by David Milliken)

Source: http://news.yahoo.com/uk-inflation-expectations-rise-2-8-percent-january-155251249--business.html

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Neuroscientists pinpoint location of fear memory in amygdala

Jan. 27, 2013 ? A rustle of undergrowth in the outback: it's a sound that might make an animal or person stop sharply and be still, in the anticipation of a predator. That "freezing" is part of the fear response, a reaction to a stimulus in the environment and part of the brain's determination of whether to be afraid of it.

A neuroscience group at Cold Spring Harbor Laboratory (CSHL) led by Assistant Professor Bo Li Ph.D., together with collaborator Professor Z. Josh Huang Ph.D., have just released the results of a new study that examines the how fear responses are learned, controlled, and memorized. They show that a particular class of neurons in a subdivision of the amygdala plays an active role in these processes.

Locating fear memory in the amygdala

Previous research had indicated that structures inside the amygdalae, a pair of almond-shaped formations that sit deep within the brain and are known to be involved in emotion and reward-based behavior, may be part of the circuit that controls fear learning and memory. In particular, a region called the central amygdala, or CeA, was thought to be a passive relay for the signals relayed within this circuit.

Li's lab became interested when they observed that neurons in a region of the central amygdala called the lateral subdivision, or CeL, "lit up" in a particular strain of mice while studying this circuit.

"Neuroscientists believed that changes in the strength of the connections onto neurons in the central amygdala must occur for fear memory to be encoded," Li says, "but nobody had been able to actually show this."

This led the team to further probe into the role of these neurons in fear responses and furthermore to ask the question: If the central amygdala stores fear memory, how is that memory trace read out and translated into fear responses?

To examine the behavior of mice undergoing a fear test the team first trained them to respond in a Pavlovian manner to an auditory cue. The mice began to "freeze," a very common fear response, whenever they heard one of the sounds they had been trained to fear.

To study the particular neurons involved, and to understand them in relation to the fear-inducing auditory cue, the CSHL team used a variety of methods. One of these involved delivering a gene that encodes for a light-sensitive protein into the particular neurons Li's group wanted to look at.

By implanting a very thin fiber-optic cable directly into the area containing the photosensitive neurons, the team was able to shine colored laser light with pinpoint accuracy onto the cells, and in this manner activate them. This is a technique known as optogenetics. Any changes in the behavior of the mice in response to the laser were then monitored.

A subset of neurons in the central amygdala controls fear expression

The ability to probe genetically defined groups of neurons was vital because there are two sets of neurons important in fear-learning and memory processes. The difference between them, the team learned, was in their release of message-carrying neurotransmitters into the spaces called synapses between neurons. In one subset of neurons, neurotransmitter release was enhanced; in another it was diminished. If measurements had been taken across the total cell population in the central amygdala, neurotransmitter levels from these two distinct sets of neurons would have been averaged out, and thus would not have been detected.

Li's group found that fear conditioning induced experience-dependent changes in the release of neurotransmitters in excitatory synapses that connect with inhibitory neurons -- neurons that suppress the activity of other neurons -- in the central amygdala. These changes in the strength of neuronal connections are known as synaptic plasticity.

Particularly important in this process, the team discovered, were somatostatin-positive (SOM+) neurons. Somatostatin is a hormone that affects neurotransmitter release. Li and colleagues found that fear-memory formation was impaired when they prevent the activation of SOM+ neurons.

SOM+ neurons are necessary for recall of fear memories, the team also found. Indeed, the activity of these neurons alone proved sufficient to drive fear responses. Thus, instead of being a passive relay for the signals driving fear learning and responses in mice, the team's work demonstrates that the central amygdala is an active component, and is driven by input from the lateral amygdala, to which it is connected.

"We find that the fear memory in the central amygdala can modify the circuit in a way that translates into action -- or what we call the fear response," explains Li.

In the future Li's group will try to obtain a better understanding of how these processes may be altered in post-traumatic stress disorder (PTSD) and other disorders involving abnormal fear learning. One important goal is to develop pharmacological interventions for such disorders.

Li says more research is needed, but is hopeful that with the discovery of specific cellular markers and techniques such as optogenetics, a breakthrough can be made.

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The above story is reprinted from materials provided by Cold Spring Harbor Laboratory.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Haohong Li, Mario A Penzo, Hiroki Taniguchi, Charles D Kopec, Z Josh Huang, Bo Li. Experience-dependent modification of a central amygdala fear circuit. Nature Neuroscience, 2013; DOI: 10.1038/nn.3322

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/lxzF37HaE7w/130128104739.htm

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Sunday, January 27, 2013

Writing a Professional Life: Stories of Technical Communicators On ...

Writing a Professional Life: Stories of Technical Communicators On and Off the Job (Part of the Allyn & Bacon Series in Technical Communication)

This is the first collection of narratives by practicing technical communicators telling their own personal stories about the workplace and their lives on the job. The authors portray a wide range of jobs: writers, editors, interface designers, marketing writers, and trainers working in 9 different technical fields, including software, R&D, engineering , medicine, transportation, and telecommunications. The stories vividly demonstrate the unique power of narrative as a teaching and learning tool. Unlike fabricated cases, these real-life narratives show new and veteran technical writers at work on the job, dealing with tasks, clients, and co-workers, and revealing their insights, values, and attitudes about their work. The stories also show the skills required in the profession and the ethical and other issues raised in the course of the workday. For anyone interested in technical communication and professional writing.

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Flatter, more collaborative organizational structures, combined with the pressure to translate innovative ideas into action quickly, are increasing the need by technical professionals-such as computer programmers, design specialists, engineers, and R&D scientists-to expand their repertoire of communication and managerial skills. In this highly accessible and practical book, Harry Chambers offers a wealth of strategies and tactics for building these skills, to the benefit of individuals, teams, and companies. In his trademark shoot-from-the-hip style, Chambers identifies specific real-world challenges that technical professionals face in the workplace, and offers definitive guidelines for enhancing their communication skills-from making presentations to giving and receiving criticism to navigating office politics. Featuring interviews with people in the trenches, as well as self-assessment tools and exercises, Effective Communication Skills will become a valued resource for technical professionals and their colleagues, trainers, and HR departments in all industries.

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Source: http://xmasin.com/2013/01/26/writing-a-professional-life-stories-of-technical-communicators-on-and-off-the-job-part-of-the-allyn-bacon-series-in-technical-communication/

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Instagram Is Asking Users To Prove Their Identities with Government IDs

If you're not claiming to be famous, normally people couldn't care less who you say your are on the Internet. In fact, most people actively don't care. Instagram isn't in that crowd however. After its recent TOS update, it's been harassing more and more users to confirm their identities with pictures of government-issued IDs. More »


Source: http://feeds.gawker.com/~r/gizmodo/full/~3/3SDxzrJvP5U/instagram-is-asking-users-to-prove-their-identities-with-government-ids

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Choose the Best Health Insurance Plan for You ... - Limerick Patch

Selecting a health care plan can be an overwhelming task, because the options and coverages can be seemingly endless. Which insurance company should you choose? How much of a deductible should you opt for? Is your current doctor "in network?"

Which is better, a PPO (Preferred Provider Organization) or HMO (Health Maintenance Organization)? Consumer Reports has a guide to help you understand the different "managed care" options available, and to choose the best one for you. The features and differences are many. For example, if you don't want to have to worry about referrals and finding providers "in network," you may want to choose a PPO. With an HMO you might have to pay the full cost to see a provider out-of-network.

Consider a plan's deductible, the minimum amount you'll be responsible for paying before the insurance coverage kicks in. Because the lower the deductible, the higher your premium will be, if you're in good health and have few regular medical expenses, you may want to opt for an insurance plan with a higher deductible.

Next, think about co-pays, the costs you share with the insurance company. You may be responsible for a set amount, say $15, for an office visit, and $100 for a trip to the emergency room. Insurance plans also often have co-insurance, where you'll share an 80/20 or 90/10 or similar agreement with the insurance company. They'll pay 80 percent of the bill, and you'll be responsible for the balance, up to your out-of-pocket maximum, after which insurance should pick up 100 percent of the bill. The higher your out-of-pocket maximum is, the lower your premiums will be. You should weigh this aspect of each plan carefully.

Beware cheap health insurance. Of course, you want to snag the best deal possible, and pay the least amount in monthly premiums. Fully understand the plan and all of its benefits and limits before you agree to a plan. Ask questions and take notes to compare, if you have to. Check Standard & Poors insurance ratings, and try to choose a plan with a company which has an "A" or higher rating. Watch out for things like "no major medical," "guaranteed acceptance," and discounts up to a certain amount. These can be red flags for "junk" insurance plans.

Buy what you need. Don't get roped in to paying more for extended plans or extra benefits that won't actually benefit you that much. Conversely, don't get caught without the coverage you will need. Does the plan you're considering cover hospital stays and prescription drugs? The plan you choose should cover both, as well as outpatient treatments, emergency services, lab work and imaging, preventive care, mental health, substance abuse, rehabilitation services and maternity care (if you're a female of childbearing age).

Know the difference between a discount plan and insurance plan. For a discount plan, you'll pay a monthly fee for a card that may entitle you to discounts from certain providers. These are not intended to be a substitute for a full health insurance plan, and many are scams that won't actually offer you much for your investment. Consumer Reports recommends familiarizing yourself with the Federal Trade Commission's Consumer Information article about the difference between discount plans and health insurance.

Insurance plans, other than Medicare, must now provide a standard Summary of Benefits and Coverage form, detailing deductibles, co-insurance, co-pays, benefits and limitations. Use this form to help you compare different plans.

Share your thoughts and experience about shopping for insurance coverage?below in the comments.

Source: http://limerick.patch.com/articles/choose-the-best-health-insurance-plan-for-you

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Saturday, January 26, 2013

AP IMPACT: Recession, tech kill middle-class jobs - Washington ...

NEW YORK (AP) ? Five years after the start of the Great Recession, the toll is terrifyingly clear: Millions of middle-class jobs have been lost in developed countries the world over.

And the situation is even worse than it appears.

Most of the jobs will never return, and millions more are likely to vanish as well, say experts who study the labor market. What's more, these jobs aren't just being lost to China and other developing countries, and they aren't just factory work. Increasingly, jobs are disappearing in the service sector, home to two-thirds of all workers.

They're being obliterated by technology.

Year after year, the software that runs computers and an array of other machines and devices becomes more sophisticated and powerful and capable of doing more efficiently tasks that humans have always done. For decades, science fiction warned of a future when we would be architects of our own obsolescence, replaced by our machines; an Associated Press analysis finds that the future has arrived.

___

EDITOR'S NOTE: First in a three-part series on the loss of middle-class jobs in the wake of the Great Recession, and the role of technology.

___

"The jobs that are going away aren't coming back," says Andrew McAfee, principal research scientist at the Center for Digital Business at the Massachusetts Institute of Technology and co-author of "Race Against the Machine." ''I have never seen a period where computers demonstrated as many skills and abilities as they have over the past seven years."

The global economy is being reshaped by machines that generate and analyze vast amounts of data; by devices such as smartphones and tablet computers that let people work just about anywhere, even when they're on the move; by smarter, nimbler robots; and by services that let businesses rent computing power when they need it, instead of installing expensive equipment and hiring IT staffs to run it. Whole employment categories, from secretaries to travel agents, are starting to disappear.

"There's no sector of the economy that's going to get a pass," says Martin Ford, who runs a software company and wrote "The Lights in the Tunnel," a book predicting widespread job losses. "It's everywhere."

The numbers startle even labor economists. In the United States, half the 7.5 million jobs lost during the Great Recession were in industries that pay middle-class wages, ranging from $38,000 to $68,000. But only 2 percent of the 3.5 million jobs gained since the recession ended in June 2009 are in midpay industries. Nearly 70 percent are in low-pay industries, 29 percent in industries that pay well.

In the 17 European countries that use the euro as their currency, the numbers are even worse. Almost 4.3 million low-pay jobs have been gained since mid-2009, but the loss of midpay jobs has never stopped. A total of 7.6 million disappeared from January 2008 through last June.

Experts warn that this "hollowing out" of the middle-class workforce is far from over. They predict the loss of millions more jobs as technology becomes even more sophisticated and reaches deeper into our lives. Maarten Goos, an economist at the University of Leuven in Belgium, says Europe could double its middle-class job losses.

Some occupations are beneficiaries of the march of technology, such as software engineers and app designers for smartphones and tablet computers. Overall, though, technology is eliminating far more jobs than it is creating.

To understand the impact technology is having on middle-class jobs in developed countries, the AP analyzed employment data from 20 countries; tracked changes in hiring by industry, pay and task; compared job losses and gains during recessions and expansions over the past four decades; and interviewed economists, technology experts, robot manufacturers, software developers, entrepreneurs and people in the labor force who ranged from CEOs to the unemployed.

The AP's key findings:

?For more than three decades, technology has reduced the number of jobs in manufacturing. Robots and other machines controlled by computer programs work faster and make fewer mistakes than humans. Now, that same efficiency is being unleashed in the service economy, which employs more than two-thirds of the workforce in developed countries. Technology is eliminating jobs in office buildings, retail establishments and other businesses consumers deal with every day.

?Technology is being adopted by every kind of organization that employs people. It's replacing workers in large corporations and small businesses, established companies and start-ups. It's being used by schools, colleges and universities; hospitals and other medical facilities; nonprofit organizations and the military.

?The most vulnerable workers are doing repetitive tasks that programmers can write software for ? an accountant checking a list of numbers, an office manager filing forms, a paralegal reviewing documents for key words to help in a case. As software becomes even more sophisticated, victims are expected to include those who juggle tasks, such as supervisors and managers ? workers who thought they were protected by a college degree.

?Thanks to technology, companies in the Standard & Poor's 500 stock index reported one-third more profit the past year than they earned the year before the Great Recession. They've also expanded their businesses, but total employment, at 21.1 million, has declined by a half-million.

?Start-ups account for much of the job growth in developed economies, but software is allowing entrepreneurs to launch businesses with a third fewer employees than in the 1990s. There is less need for administrative support and back-office jobs that handle accounting, payroll and benefits.

?It's becoming a self-serve world. Instead of relying on someone else in the workplace or our personal lives, we use technology to do tasks ourselves. Some find this frustrating; others like the feeling of control. Either way, this trend will only grow as software permeates our lives.

?Technology is replacing workers in developed countries regardless of their politics, policies and laws. Union rules and labor laws may slow the dismissal of employees, but no country is attempting to prohibit organizations from using technology that allows them to operate more efficiently ? and with fewer employees.

Some analysts reject the idea that technology has been a big job killer. They note that the collapse of the housing market in the U.S., Ireland, Spain and other countries and the ensuing global recession wiped out millions of middle-class construction and factory jobs. In their view, governments could bring many of the jobs back if they would put aside worries about their heavy debts and spend more. Others note that jobs continue to be lost to China, India and other countries in the developing world.

But to the extent technology has played a role, it raises the specter of high unemployment even after economic growth accelerates. Some economists say millions of middle-class workers must be retrained to do other jobs if they hope to get work again. Others are more hopeful. They note that technological change over the centuries eventually has created more jobs than it destroyed, though the wait can be long and painful.

A common refrain: The developed world may face years of high middle-class unemployment, social discord, divisive politics, falling living standards and dashed hopes.

___

In the U.S., the economic recovery that started in June 2009 has been called the third straight "jobless recovery."

But that's a misnomer. The jobs came back after the first two.

Most recessions since World War II were followed by a surge in new jobs as consumers started spending again and companies hired to meet the new demand. In the months after recessions ended in 1991 and 2001, there was no familiar snap-back, but all the jobs had returned in less than three years.

But 42 months after the Great Recession ended, the U.S. has gained only 3.5 million, or 47 percent, of the 7.5 million jobs that were lost. The 17 countries that use the euro had 3.5 million fewer jobs last June than in December 2007.

This has truly been a jobless recovery, and the lack of midpay jobs is almost entirely to blame.

Fifty percent of the U.S. jobs lost were in midpay industries, but Moody's Analytics, a research firm, says just 2 percent of the 3.5 million jobs gained are in that category. After the four previous recessions, at least 30 percent of jobs created ? and as many as 46 percent ? were in midpay industries.

Other studies that group jobs differently show a similar drop in middle-class work.

Some of the most startling studies have focused on midskill, midpay jobs that require tasks that follow well-defined procedures and are repeated throughout the day. Think travel agents, salespeople in stores, office assistants and back-office workers like benefits managers and payroll clerks, as well as machine operators and other factory jobs. An August 2012 paper by economists Henry Siu of the University of British Columbia and Nir Jaimovich of Duke University found these kinds of jobs comprise fewer than half of all jobs, yet accounted for nine of 10 of all losses in the Great Recession. And they have kept disappearing in the economic recovery.

Webb Wheel Products makes parts for truck brakes, which involves plenty of repetitive work. Its newest employee is the Doosan V550M, and it's a marvel. It can spin a 130-pound brake drum like a child's top, smooth its metal surface, then drill holes ? all without missing a beat. And it doesn't take vacations or "complain about anything," says Dwayne Ricketts, president of the Cullman, Ala., company.

Thanks to computerized machines, Webb Wheel hasn't added a factory worker in three years, though it's making 300,000 more drums annually, a 25 percent increase.

"Everyone is waiting for the unemployment rate to drop, but I don't know if it will much," Ricketts says. "Companies in the recession learned to be more efficient, and they're not going to go back."

In Europe, companies couldn't go back even if they wanted to. The 17 countries that use the euro slipped into another recession 14 months ago, in November 2011. The current unemployment rate is a record 11.8 percent.

European companies had been using technology to replace midpay workers for years, and now that has accelerated.

"The recessions have amplified the trend," says Goos, the Belgian economist. "New jobs are being created, but not the middle-pay ones."

In Canada, a 2011 study by economists at the University of British Columbia and York University in Toronto found a similar pattern of middle-class losses, though they were working with older data. In the 15 years through 2006, the share of total jobs held by many midpay, midskill occupations shrank. The share held by foremen fell 37 percent, workers in administrative and senior clerical roles fell 18 percent and those in sales and service fell 12 percent.

In Japan, a 2009 report from Hitotsubashi University in Tokyo documented a "substantial" drop in midpay, midskill jobs in the five years through 2005, and linked it to technology.

Developing economies have been spared the technological onslaught ? for now. Countries like Brazil and China are still growing middle-class jobs because they're shifting from export-driven to consumer-based economies. But even they are beginning to use more machines in manufacturing. The cheap labor they relied on to make goods from apparel to electronics is no longer so cheap as their living standards rise.

One example is Sunbird Engineering, a Hong Kong firm that makes mirror frames for heavy trucks at a factory in southern China. Salaries at its plant in Dongguan have nearly tripled from $80 a month in 2005 to $225 today. "Automation is the obvious next step," CEO Bill Pike says.

Sunbird is installing robotic arms that drill screws into a mirror assembly, work now done by hand. The machinery will allow the company to eliminate two positions on a 13-person assembly line. Pike hopes that additional automation will allow the company to reduce another five or six jobs from the line.

"By automating, we can outlive the labor cost increases inevitable in China," Pike says. "Those who automate in China will win the battle of increased costs."

Foxconn Technology Group, which assembles iPhones at factories in China, unveiled plans in 2011 to install one million robots over three years.

A recent headline in the China Daily newspaper: "Chinese robot wars set to erupt."

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Candidates for U.S. president last year never tired of telling Americans how jobs were being shipped overseas. China, with its vast army of cheaper labor and low-value currency, was easy to blame.

But most jobs cut in the U.S. and Europe weren't moved. No one got them. They vanished. And the villain in this story ? a clever software engineer working in Silicon Valley or the high-tech hub around Heidelberg, Germany ? isn't so easy to hate.

"It doesn't have political appeal to say the reason we have a problem is we're so successful in technology," says Joseph Stiglitz, a Nobel Prize-winning economist at Columbia University. "There's no enemy there."

Unless you count family and friends and the person staring at you in the mirror. The uncomfortable truth is technology is killing jobs with the help of ordinary consumers by enabling them to quickly do tasks that workers used to do full time, for salaries.

Use a self-checkout lane at the supermarket or drugstore? A worker behind a cash register used to do that.

Buy clothes without visiting a store? You've taken work from a salesman.

Click "accept" in an email invitation to attend a meeting? You've pushed an office assistant closer to unemployment.

Book your vacation using an online program? You've helped lay off a travel agent. Perhaps at American Express Co., which announced this month that it plans to cut 5,400 jobs, mainly in its travel business, as more of its customers shift to online portals to plan trips.

Software is picking out worrisome blots in medical scans, running trains without conductors, driving cars without drivers, spotting profits in stocks trades in milliseconds, analyzing Twitter traffic to tell where to sell certain snacks, sifting through documents for evidence in court cases, recording power usage beamed from digital utility meters at millions of homes, and sorting returned library books.

Technology gives rise to "cheaper products and cool services," says David Autor, an economist at MIT, one of the first to document tech's role in cutting jobs. "But if you lose your job, that is slim compensation."

Even the most commonplace technologies ? take, say, email ? are making it tough for workers to get jobs, including ones with MBAs, like Roshanne Redmond, a former project manager at a commercial real estate developer.

"I used to get on the phone, talk to a secretary and coordinate calendars," Redmond says. "Now, things are done by computer."

Technology is used by companies to run leaner and smarter in good times and bad, but never more than in bad. In a recession, sales fall and companies cut jobs to save money. Then they turn to technology to do tasks people used to do. And that's when it hits them: They realize they don't have to re-hire the humans when business improves, or at least not as many.

The Hackett Group, a consultant on back-office jobs, estimates 2 million of them in finance, human resources, information technology and procurement have disappeared in the U.S. and Europe since the Great Recession. It pins the blame for more than half of the losses on technology. These are jobs that used to fill cubicles at almost every company ? clerks paying bills and ordering supplies, benefits managers filing health-care forms and IT experts helping with computer crashes.

"The effect of (technology) on white-collar jobs is huge, but it's not obvious," says MIT's McAfee. Companies "don't put out a press release saying we're not hiring again because of machines."

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What hope is there for the future?

Historically, new companies and new industries have been the incubator of new jobs. Start-up companies no more than five years old are big sources of new jobs in developed economies. In the U.S., they accounted for 99 percent of new private sector jobs in 2005, according to a study by the University of Maryland's John Haltiwanger and two other economists.

But even these companies are hiring fewer people. The average new business employed 4.7 workers when it opened its doors in 2011, down from 7.6 in the 1990s, according to a Labor Department study released last March.

Technology is probably to blame, wrote the report's authors, Eleanor Choi and James Spletzer. Entrepreneurs no longer need people to do clerical and administrative tasks to help them get their businesses off the ground.

In the old days ? say, 10 years ago ? "you'd need an assistant pretty early to coordinate everything ? or you'd pay a huge opportunity cost for the entrepreneur or the president to set up a meeting," says Jeff Connally, CEO of CMIT Solutions, a technology consultancy to small businesses.

Now technology means "you can look at your calendar and everybody else's calendar and ? bing! ? you've set up a meeting." So no assistant gets hired.

Entrepreneur Andrew Schrage started the financial advice website Money Crashers in 2009 with a partner and one freelance writer. The bare-bones start-up was only possible, Schrage says, because of technology that allowed the company to get online help with accounting and payroll and other support functions without hiring staff.

"Had I not had access to cloud computing and outsourcing, I estimate that I would have needed 5-10 employees to begin this venture," Schrage says. "I doubt I would have been able to launch my business."

Technological innovations have been throwing people out of jobs for centuries. But they eventually created more work, and greater wealth, than they destroyed. Ford, the author and software engineer, thinks there is reason to believe that this time will be different. He sees virtually no end to the inroads of computers into the workplace. Eventually, he says, software will threaten the livelihoods of doctors, lawyers and other highly skilled professionals.

Many economists are encouraged by history and think the gains eventually will outweigh the losses. But even they have doubts.

"What's different this time is that digital technologies show up in every corner of the economy," says McAfee, a self-described "digital optimist." ''Your tablet (computer) is just two or three years old, and it's already taken over our lives."

Peter Lindert, an economist at the University of California, Davis, says the computer is more destructive than innovations in the Industrial Revolution because the pace at which it is upending industries makes it hard for people to adapt.

Occupations that provided middle-class lifestyles for generations can disappear in a few years. Utility meter readers are just one example. As power companies began installing so-called smart readers outside homes, the number of meter readers in the U.S. plunged from 56,000 in 2001 to 36,000 in 2010, according to the Labor Department.

In 10 years? That number is expected to be zero.

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NEXT: Practically human: Can smart machines do your job?

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AP researcher Judith Ausuebel contributed to this story from New York. Paul Wiseman reported from Washington. You can reach the writers on Twitter at www.twitter.com/BernardFCondon and www.twitter.com/PaulWisemanAP.

EDITOR'S NOTE: First in a three-part series on the loss of middle-class jobs in the wake of the Great Recession, and the role of technology.

Source: http://washingtonexaminer.com/ap-impact-recession-tech-kill-middle-class-jobs/article/feed/2066753?custom_click=rss

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